- Industry
- Retail
- Year
- 2020
- My role
- Identity approval at the Liberte agency
- Disciplines
- Brand identity
Brand update for an Arequipa optical store with its own lab and optometry office.
My role
The identity options were designed by the Liberte agency's design team and went through my approval before reaching the client.
The brief
Tecnilent, “technology in lenses”, makes custom lenses and sells frames, sunglasses and contact lenses, with its own lab and optometry office. In 2020 it wanted to update its brand to make the leap into the digital market.
A trusted optical store: it gives you what you ask for, and explains why.
The brief, in depth
Its value was trust. It delivers the product the client asks for, backed by the optometry office, and advises by explaining each range with what it learned from the labs. It wanted to project good quality at accessible prices. If the brand were a person, it would be a 35-year-old optometrist in a white coat: formal, confident and warm at the same time. The ideas it chose were trust, health, safety, innovation and warmth.
The logo
The name is set in a clean, friendly sans serif. To its left, an arc of segments that reads like the focus ring of a lens or the scale of an optical instrument: the technical side of the brand. Blue carries health and trust; a single orange segment adds warmth.
Result
Tecnilent came out with an updated brand, ready to present itself online as the technical, trusted optical store it already was in person.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com