- Industry
- Agency
- Year
- 2016 – 2026
- My role
- Operations manager at the Liberte agency
- Disciplines
- Strategy, SEO, Web and UX
I designed the operations system the agency used to serve more than a hundred brands.
My role
I worked at the Liberte agency from 2016 to 2026 as operations manager. I designed how the team worked, ran the agency's own brand —I designed its logo— and managed key client relationships: from the sale to account management.
An agency is also a system.
The challenge
At first the idea was one team per account. With dozens of brands at the same time, that was impossible to sustain.
What I decided
A Kanban board for prioritization and assignment. Every job comes in through one channel, is sorted by urgency and moves through phases. Any designer can pick it up, no matter which account it belongs to.
The system
The two main views, redesigned from the latest version with made-up brands, projects and people.
Producción
- ⏩Rpta. rápida2
- 🗓️Grillas de contenido
- 🧠Daily status
- 🤝Seguimiento comercial
- 📝Consultoría16
- 📊Reportes1
- ✒️Diseño gráfico31
- 🚧Soporte web1
- 💻Desarrollo web2
Marcas
Equipos
👥 Diseño
LLucíaLima
SSofíaLima
VValeriaAqp
👥 Marketing
MMateoAqp
DDiegoAqp
CCamilaAqp
👥 Web
AAndrésAqp
Post-its
Definir
Mejorar el brief de grillas
Calendario de cierres
Recordar
Sesión de fotos el jueves
Renovar el dominio de un cliente
Ideas
Plantilla de reportes mensuales
⚙️ Proyectos
📓 Notion 📤 Ingresar proyecto 🔥 Ingresar rpta. rápida 📎 Crear adjunto ⏷ Filtro: activos · 43 de 2 893Café Misti
1. Esperando info▾
Producción audiovisual
+ Por asignar
Andes Motor
2. En desarrollo▾
Producción audiovisual
MMateo
Pisco del Valle
1. Esperando info▾
Producción audiovisual
+ Por asignar
Clínica Sol
6. Aprobado▾
Diseño y edición
MMateo
Andes Motor
5. Cambios▾
Diseño y edición
LLucía
Sillar Inmobiliaria
4. En aprobación▾
Desarrollo web
AAndrés
Café Misti
3. Avanzando▾
Diseño y edición
SSofía
Textil Colca
3. Avanzando▾
Diseño y edición
VValeria
Ferretería Chachani
2. En desarrollo▾
Diseño y edición
SSofía
Agencia (interno)
2. En desarrollo▾
Investigación
+ Por asignar
Talent
The vision was a free company, where people work well. Every day we met to review the status of projects, and that's how the whole team started using the system and proposing improvements to it. To bring in talent we created a professional volunteer program with the Red Cross that became the agency's talent pool.
SEO and sales
The website was always the main source of clients, especially the highest-value ones. I designed the agency's websites: the keyword research, the structure of landing pages and sections, and their design in Illustrator. The web team did the development. For years, and to this day, Liberte ranks first on Google for “agencia de marketing en Arequipa” (marketing agency in Arequipa).
By the numbers
9 302
jobs completed and logged in the system, 2018 to 2026
116
brands served
2 385
jobs in 2023, the peak production year
19
brands with a relationship of three years or more
Types of work
3 519
Social media content
1 291
Strategy
1 277
Video and photo
1 175
Web and SEO
1 092
Campaigns and paid media
761
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com