- Industry
- Food service
- Year
- 2022 – 2026
- My role
- Management and special projects at the Liberte agency
- Disciplines
- Campaigns and performance, Video, AI
An iconic picantería (traditional Arequipa restaurant) that wanted to bring Arequipa's tradition closer to young people.
My role
I was part of the Liberte agency team that has worked with the picantería since 2022. I didn't run the account: I worked side by side on management and got involved in specific projects, like the launch of its video game, the video recipes with Lula and the Valentine's Day campaign.
Reclaiming tradition for those who don't know it yet.
The challenge
The picantería wanted to bring traditional Arequipa cooking closer to young people. Delivery was also doing well, and the city receives domestic and foreign tourists depending on the season: each audience called for its own campaign.
What we decided
Keep people up to date. A lunch doesn't last: the brand had to be present every week, with dates, dishes and news.
The rocoto challenge
The picantería launched its own video game: a journey through Arequipa to rescue the ingredients of traditional cooking, designed for young people.
Play at latradi.pe ↗
In the press
Promotional videos
Valentine's Day
“Corazón Picantero”: a campaign about mature love and nostalgia.
By the numbers
1 200
jobs done for the picantería, managed on the operations system I designed at the agency
5
years of relationship, from 2022 to 2026
Types of work
44 %
Social media content
24 %
Video and photo
8 %
Strategy
8 %
7 %
Campaigns and paid media
4 %
Web and SEO
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com