- Industry
- Industrial
- Year
- 2023 – 2026
- My role
- Strategic planning
- Disciplines
- Strategy, Web and UX, SEO, Video, Campaigns and performance, AI
A heavy machinery parts company that needed more than pretty videos.
My role
Tractopartes sells parts for heavy construction and mining machinery, with branches in several Peruvian cities. When the account came to the agency in 2023, I was in charge of the marketing planning. Today the team runs it.
Rebuilding the website forced us to organize how the business presents itself to the client.
The diagnosis
The previous agency only produced video. There was no strategy behind it, and the website didn't help sell. We decided to start there.
The website
The planning included rebuilding the website, and with it defining in broad strokes how the face of the business was structured: which parts lines are shown, how they're organized and how the client requests a quote. Basic SEO work was done on that foundation.
Corporate video
The system
With the strategy defined, the work became continuous: photo and video shoots at the branches in different Peruvian cities, a content calendar and segmented paid media.
On camera
I was also the on-camera presenter in some of its videos, shot at the Arequipa branch.
Sales AI
The last thing I drove was bringing AI into the analysis of sales data. We implemented it with an external provider; my part was seeing where it was useful and how it fit the business.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com