Sparkle

I managed the Liberte agency's design team until we reached the final identity.

Sparkle Creations does face painting, balloon twisting and balloon decoration for events: birthdays, weddings, festivals. Its owners wanted to make the business independent and reach luxury events. They use hypoallergenic paints and quality balloons, and didn't want the brand to look homemade. The brief asked for elegance, love, sophistication, creativity and joy, in pastel colors, with the brush and the balloons showing.

In the DNA we defined it with three words: memorable, creativity and sophisticated. Its purpose is to turn celebrations into magical experiences, and to take face painting and balloons from a homemade service to a premium one. The archetype is the Creator: making things by hand and caring for detail.

A name in a fine-serif typeface with strokes that stretch out like ribbons, with a bunch of balloons rising from the k and a few sparkles that give the name its shine. Elegant for luxury events and warm for families.

A pastel palette of sage green, yellow, coral, pink and cream, with Cormorant Garamond for the name and DM Sans for text.

Business card and letterhead.

The brand on what the team takes to every event: cap, apron and stickers.

Sparkle ended up with a complete identity, with its logo, colors, typefaces and applications, to reach the events it was after.