Proxima
- Industry
- Mobility
- Year
- 2020 – 2021
- My role
- Design team management at the Liberte agency
- Disciplines
- Brand identity
Identity and brand manual for an electric mobility store a Mexican investor wanted to open in Arequipa.
My role
The project started with the naming, which I wasn't in charge of. On the graphic side, I managed the Liberte agency's design team: they made the proposals and the team developed the winning one.
The brief
Próxima was the project of a Mexican entrepreneur who wanted to enter Arequipa with a mobility offer: an electric vehicle store. It needed a name, the brand and its manual before opening.
Modern, simple, reliable and continuous.
The logo
The logo starts from a typeface adapted to highlight the modern, the simple, the reliable and the continuous. In the center, the X opens into arrows moving forward: movement inside the name.
Applications
The brand across the whole mobility range, from the electric wheelchair to the service workshop.
Result
Próxima ended up with its identity and brand manual. The pandemic arrived just as it was about to open, and the investment in Arequipa never materialized.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com