Palmar
- Industry
- Real estate
- Year
- 2023
- My role
- Project co-direction
- Disciplines
- Video, Campaigns and performance
A beach lot project I co-directed from the start, with videos starring the agents themselves.
My role
They called us when the project was already underway: they were looking for a professional eye for their real estate communication. I co-directed it, and we did the shoots with the real estate agents.
The brief
Palmar sells beach lots between Mollendo and Mejía, with interest-free financing. We had to present the project and give it a face: that of the agents who serve each buyer.
The videos
First, an introductory video to present the project. Then, the agents on camera, with short pieces for TikTok; even a funny one, with a kick.
The pieces
The pieces sell summer all year round: families on the beach, the brand green and the purchase terms in plain view. The website lets you tour the subdivision in 360.
Result
Palmar went to market with a recognizable face, that of its own agents, and with pieces that brought the beach to social media throughout 2023.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com