- Industry
- Healthcare
- Year
- Present
- My role
- Web marketing and SEO
- Disciplines
- Brand identity, Web and UX, SEO, AI
An online psychology center that finds its patients on Google: a website migrated without losing what it had earned, and growing with content.
My role
I created Mentiva's brand identity and run its web marketing and SEO: the ranking strategy, the website and the blog content.
The brief
Mentiva is an online psychology center, with licensed psychologists in Arequipa and Cusco who see patients by video call across Peru. Its patients arrive by searching on Google: the site already ranked and had to grow without losing that position.
What already ranks stays untouched.
The migration
The site moved from WordPress to a faster static site in September 2026. Beforehand, I cross-checked Search Console data with every page: all content URLs stayed the same, old templates were redirected, and the titles of pages that brought clicks were left exactly as they were.
Content that brings patients
Where the data showed room, new pages were created by location and specialty, along with an editorial plan for the blog. The sports psychology page is the best performer. Also, anyone can choose their psychologist with their own AI, using a team profile designed for ChatGPT or Claude.
Result
Mentiva changed platforms without losing any of its URLs and now has landing pages by location and specialty and a blog that keeps growing.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com