mamamá
- Industry
- Retail
- Year
- 2020
- My role
- Design operations at the Liberte agency
- Disciplines
- Brand identity
Identity for a clothing and accessories brand designed so mom and baby look good together.
My role
From design operations at the Liberte agency, I gave feedback and guided the designers until we reached a solid identity.
The brief
mamamá is a brand for young mothers: clothing and accessories for mom and baby, for home and for going out. It brings together function and fashion with health, care for the environment and savings. In the brief the brand was a young woman, cheerful and approachable, tied to love, joy and nature.
A modern, simple and tender mom. Who looks good.
The logo
The three m's of the name are drawn as a single continuous curved stroke, and the accent on the last one becomes a leaf: the brief's natural side inside the name. Warm coral and soft gray bring tenderness without losing formality. Next to it, the garment hang tags, in white and in coral.
Applications
The brand on the gift box and the tote bag.
Result
mamamá came out with its own identity, applied to its garments, tags and packaging.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com