Ideas Campus

I met with Ideas Campus and turned the information they gave us into a brief for the design team. I took part in designing the landing page; the web development was done by another team at the Liberte agency.

Ideas Campus trains professionals in international standards such as ISO 9001, ISO 14001 and ISO 45001. That year it wanted to test how digital campaigns worked for its courses, and we decided to start with just one: Implementation of Integrated Management Systems.

The brand already existed and we didn't touch it. What we proposed was a refreshed visual line just for the landing page, and a photo and video session with two models to have original images. Then came the copy with the course information, the page design, its build and, finally, the campaign.

A single-purpose page: getting visitors from the campaign to request information. At the top, the course and a button; then the objective, who it's for, the content and the instructor, with the form always in view. The central message speaks to the professional who integrates quality, environment and safety in their company.

The landing page was designed to read equally well on phone, tablet and desktop.

Ideas Campus tested digital campaigns with its Integrated Management Systems course, with its own landing page, its own photos and a campaign that led there.