Hidráulica Sthipf

I managed the identity project with the Liberte agency's design team.

Hidráulica Sthipf repairs hydraulic and pneumatic components, manufactures cylinders, machines parts in steel, bronze and industrial plastics, and vulcanizes rubber for seals. It was about to launch a new website and wanted a brand image to match.

Its previous logo was an illustrated hydraulic cylinder with calligraphic initials: hard to reproduce and far from the solidity they wanted to convey.

Its promise was guarantee, quality and flexibility. We placed it in the Hero archetype: the brand that defeats machinery problems so industry doesn't stop. Its territory: trust, strength and simplicity. On the perceptual map it landed as a traditional brand with a touch of innovation, premium but accessible.

The symbol comes from the S of Sthipf, drawn with straight lines and an angled closure, like a machined part; it works on its own as an abbreviation and gives the brand versatility. The typeface is Bai Jamjuree, which projects effectiveness and perseverance.

A very dark blue for the seriousness of engineering, an electric blue for energy, gray and white, and an orange accent. The typeface is Bai Jamjuree.

On the website, the agency presented its three service lines: hydraulics and pneumatics, machining and rubber.

Hidráulica Sthipf left an illustrated logo behind and came out with a simple, solid identity, and a website that presents it as a reliable partner for industry in southern Peru.