- Industry
- Industrial
- Year
- 2022
- My role
- Brand identity at the Liberte agency
- Disciplines
- Brand identity, Video
New logo and institutional video for a waste management and transport company in Arequipa.
My role
I was in charge of the logo. We made the institutional video with the Liberte agency team.
The brief
Gytres manages and transports waste for industry, from large companies to small ones. It wanted to renew its logo to become known in the national and international market, with a brand that was easy to understand. The brief asked for innovation, optimism, trust and formality, and a commitment to the environment.
Waste management, sharing hope with the world.
The logo
There was plenty of back and forth, but in the end we got there. A green leaf with the G inside, next to a name in a heavy, rounded typeface: the natural and the industrial in one sign, in the greens the brief associated with spring and green apples.
Applications
The brand on the team's uniform, in the plant and on collection.
The institutional video
With the new brand we made a short institutional video: its operation, its team and its plant.
Result
Gytres ended up with a new logo, which it now uses on its website, and an institutional video to present itself.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com