Gercomin
- Industry
- Industrial
- Year
- 2020
- My role
- Design team management and brand design at the Liberte agency
- Disciplines
- Brand identity
Identity and corporate brochure for a construction and mining contractor from Arequipa.
My role
I managed the Liberte agency's design team to reach this identity. The designers proposed options, but the brand chosen in the end was the one I designed.
The brief
Gercomin is an Arequipa contractor for civil, sanitary, electrical and metalwork projects, which saw an opportunity in modular construction for building sites and mining. It speaks to project and operations managers in southern Peru. In the brief, the brand was a 30-year-old site supervisor: innovation, creativity, trust, strength and safety. And it asked for two specific things: red and three dimensions.
The best choice in construction.
The logo
The brand was born from modular construction, the opportunity Gercomin had seen. That's why, under GERCO and next to MIN, there is a grid of squares: modules, like pieces that fit together. The name is set in two blocks of heavy, straight letters, because the brief ruled out curves. The client asked for red, paired with a dark blue that becomes light gray on dark backgrounds. In the stationery: the letterhead and the folder.
The brochure
A corporate brochure that presents the company and its services line by line, with photos of its projects: hard grids, color blocks and red as an accent.
Applications
The brand on workwear and on the team's vests on site.
Result
Gercomin ended up with its own brand and a brochure to present its services to construction and mining companies.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com