Frutiexpress
- Industry
- Food service
- Year
- 2019
- My role
- Design operations at the Liberte agency
- Disciplines
- Brand identity
Identity and flyer for a fruit extract, juice and smoothie delivery business.
My role
From design operations at the Liberte agency, I gave feedback and guided the designers until we reached a solid identity.
The brief
Frutiexpress makes fruit extracts, juices and smoothies and delivers them from early morning. It needed a brand and a flyer to take orders.
Enjoy what's natural at home.
The logo and color
The symbol is a fruit drawn in a single spiral stroke, with its leaf, and three drops behind it signaling speed: natural and express in one sign. The green, yellow and orange come from the fruit.
Applications
The brand on the delivery bag and cup. And an A5 flyer: on the front, the juices and fruit; on the back, the service's advantages and why to drink extracts.
Result
Frutiexpress came out with its identity and a flyer ready to take orders.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com