Freeze and roll

I designed the identity option that was approved, at the Liberte agency.

Freeze & Roll is a rolled ice cream shop, the kind prepared on a cold plate and served in rolls. Its audience was students at the Catholic University of Santa María in Arequipa, and it wanted an identity that expressed its values.

The concept is rolled ice cream. In the typography, the ampersand carries that same roll. And since its flavors were red berries, the symbol is a red berry made of spirals: that's what a serving of rolled ice cream looks like from above. The fruit also links the brand to what is natural and healthy.

Three pastels: violet, pink and green, the tones of the fruit and the ice cream.

The one-liter tub, with the logo and a strawberry pattern.

Freeze & Roll came out with an identity that tells its product in a single symbol: natural fruit and rolled ice cream.