Flexicash

I managed the project and designed the identity, the option that was approved. The website was developed by another team at the Liberte agency.

Flexicash, a savings and credit cooperative, was already making loans with its name as its only identity. It needed clients to remember the brand and wanted to promote its offer, so it decided to create a brand and a website.

We proposed a brand built on three values. Flexibility, because clients can propose their own payment terms. Friendliness, because it seeks to connect with empathy. And sobriety, because it is still a financial institution.

Organic shapes dominate. The symbol is abstract: a banknote turning, to express flexibility. Blue brings sobriety and trust; yellow, approachability. The S in “cash” becomes the money symbol.

Blue and yellow as main colors, with light blue, pale yellow and gray as support. Montserrat for headings and Roboto for text.

The banknote stroke becomes a pattern that runs through the stationery and the folder.

A website to inform and connect with its audience: its products and where to find them.

Flexicash went from being just a name to having a brand and a website to present itself to its clients.