Fisiomedical
- Industry
- Healthcare
- Year
- —
- My role
- Identity design at the Liberte agency
- Disciplines
- Brand identity
Identity for a physiotherapy and sports center.
My role
I designed the Fisiomedical identity from the Liberte agency.
The brief
Fisiomedical is a physiotherapy and sports center. It needed a brand that spoke both of rehabilitation and of athletic performance.
From wheelchair to running.
The logo
Three pictograms tell the recovery in sequence: a person in a wheelchair, another walking and another running, over a shape that moves forward and opens like a sun. The gradient from blue to red follows that step from therapy to energy. The name is set in a rounded, friendly typeface, underlined by a stroke that follows the movement.
Applications
The brand at the center: in the therapy room, in the training area and on the team's uniform.
Result
Fisiomedical ended up with its own identity, designed to accompany its patients from therapy to sport.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com