Cuna de viñas
- Industry
- Food and beverage
- Year
- 2019 – 2020
- My role
- Brand direction
- Disciplines
- Brand identity, Packaging, Strategy
A new brand for a family winery in the Vítor Valley, the oldest wine valley in South America.
My role
Versal, a family business, wanted to launch a new brand for the wines and piscos from its winery in Vítor. I directed the construction of the identity and then the packaging for its products.
To draw a tradition, you first have to go see it.
The trip
I went to the winery in Vítor to research. I walked the vineyard, talked with the family and gathered every visual element there was: the old clay jars, the tools, the grape clusters. I brought back that information and the visual references we had to use, and the designer Alcira Huamán made them tangible.
The monogram
The clay jars pointed to the mid-19th century. At home I had an old typography book of my grandfather's from those same years, and in it I found an ornamental script that fit. That was the reference for the CV, with the grape cluster, branches and leaves of the vineyard. The brand rests on four ideas: tradition, naturalness, elegance and modernity.
Packaging
Once the brand was approved, we moved on to the labels: a family that tells each product apart without losing the monogram.
What stayed with me
Traveling, getting to know the place and the people, and researching until finding the missing piece. Being close to the case is what leads you to the result you had in mind.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com