Consulseg
- Industry
- Professional services
- Year
- 2020
- My role
- Design operations at the Liberte agency
- Disciplines
- Brand identity
Brand identity for an industrial and mining safety consultancy that needed to earn trust.
My role
From design operations at the Liberte agency, I gave feedback and guided the designers until we reached a solid identity.
The brief
Consulseg is an industrial and mining safety consultancy: it implements safety management systems and provides occupational safety training. It had no brand and needed one that earned trust. Its purpose was to help small businesses comply with safety rules and become more formal.
Earning trust at accessible costs.
The logo
The brief asked for a brand that wasn't just letters, close to safety, elegant enough to give credibility and not rectangular at all. The C closes like a cycle, in two pieces that move forward into an arrow: the orange of protective equipment and the blue of trust.
Applications
The brand lives where its client works: in the mine and in the plant.
Result
Consulseg ended up with its own brand, designed to earn trust in industry and mining.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com