Conpetur Arequipa 2016

I managed the campaign as part of a team at the Liberte agency; I didn't do it alone. Back then I was designing: I created the logo, the visual line and the pieces.

The 2nd Peruvian Tourism Congress took place November 7–11, 2016, at the Metropolitan Palace of Fine Arts in Arequipa, organized from UNSA. It brought together tourism students, professionals and companies with speakers from Spain, Argentina, Colombia and Peru, and was launched nationally at the Congress of the Republic in Lima.

A broken stroke that draws the mountains and the M of Arequipa in front of a sun, in blue, red and yellow. The name carries the Roman numeral of the second congress and an elongated T that holds up the word.

With that line I made the campaign pieces: the poster with the theme and speakers, and the bifold with each day's program. Garnet red, gray and photos of Arequipa carry the whole system.

We also did the coverage: the press conference in Arequipa and the congress talks, with the event's graphic frame on every photo.

The congress was launched in Lima and held in Arequipa with speakers from four countries, supported from start to finish by the campaign and the coverage.