CITE Arequipa

I managed both projects at the Liberte agency, with the video, design and development teams.

CITE Arequipa supports artisans and producers in southern Peru. We worked on two projects with them over two years: first the video and photography for the Ukhuñan artisan route in Chivay, along with their websites; then, the packaging for ten artisans.

The journey is narrated by Paku, a guide alpaca who introduces the artisans in a friendly way. We didn't want an informational tour but an experience of pride, tradition and modernity: Paku's young voice connects with domestic tourists, and the artisans give it legitimacy with short phrases in their own voice.

Four moments: Paku invites you to travel the route; the artisans show spinning, dyeing and weaving in close-ups; the tourist discovers that besides buying, they can live the experience in the workshops; and it closes with the landscapes of Chivay and the Ukhuñan brand.

Cinematic and warm, with drone shots that open up the landscape, a smooth commercial-documentary camera and cheerful rural music: guitar, charango and light percussion.

We photographed the artisans at work and their products in the landscape they come from.

In the same project we built the CITE Arequipa website and the e-commerce site for Quirau, its handicrafts store, on the visual line the CITE already had.

The following year, the CITE hired us for the packaging of ten artisans: bags, boxes, hang tags, labels and authorship cards, each with its own brand and designed for its product.

The CITE ended up with its website, the Quirau store, the video and photos of the Ukhuñan route, and ten artisans with their own packaging.