- Industry
- Educational events
- Year
- 2016
- My role
- Campaign management and identity design at the Liberte agency
- Disciplines
- Brand identity, Campaigns and performance, Video
Logo, visual line, campaign and coverage for the International Congress of Innovation and Entrepreneurship in Arequipa.
My role
I managed the campaign as part of a team at the Liberte agency; I didn't do it alone. Back then I was designing: I created the logo, the visual line and the pieces.
The brief
The International Congress of Innovation and Entrepreneurship took place October 26–28, 2016, at the Metropolitan Palace of Fine Arts in Arequipa, sponsored by UNSA and CONCYTEC. It brought together speakers from the United States, Mexico, Brazil, Saudi Arabia and Peru, with workshops on design thinking, lean startup and business models.
Innovating is connecting ideas.
The logo
A central circle with dots of different sizes radiating out, like ideas that connect and grow, in a gradient from blue to magenta. That same palette and those dots built the visual line for the whole congress.
The pieces
With that line I made the campaign pieces: the poster with topics and speakers, a card introducing each speaker with the event hashtag, and the workshop schedule.
Coverage
We also covered the event.
Result
The congress was a success.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com