- Industry
- Education
- Year
- 2019 – 2023
- My role
- Relationship with the owner, at the Liberte agency
- Disciplines
- Campaigns and performance, Strategy
Content pieces and paid media for a language institute specialized in Brazilian Portuguese.
My role
I was the contact with the owner of CBRAS: I managed the relationship with her while the Liberte agency produced the content and paid media.
The brief
CBRAS is a language institute in Arequipa specialized in Brazilian Portuguese; it also teaches Italian and English. It hired us for the pieces for its content and paid media.
The strategy
We started with a brief, a diagnosis and a proposal: we researched the category and defined the student and the content pillars. With that we built the weekly content calendar and the campaigns for each enrollment period, and set up the website to measure: analytics and all leads in one place.
The visual line, on the web
First we created the visual line: night blue, magenta and a color block for each language. Then it was applied to the website. I did not do the web development.
Then it moved to print: flyers, bifolds and a roll-up banner with the courses.
On social media
And finally it reached social media, where the visual line changed twice over these years. This is the first one: light backgrounds, the brand green, bold colors and real people, with each enrollment or promotion campaign.
Result
Between 2019 and 2023 we ran its communication continuously: the content calendar every week and the campaigns for each enrollment period.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com