Carbono
- Industry
- Construction
- Year
- 2020
- My role
- Brand design at the Liberte agency
- Disciplines
- Brand identity
The image of a road engineering consultancy that works with municipalities: stationery, brochure and technical files.
My role
I designed the brand and worked directly with the client to reach an ideal, solid and memorable brand.
The brief
Carbono is a road engineering consultancy that has worked since 2018 for municipalities and road institutes: road plans, maintenance and construction files, and follow-up of the approval process with the Ministry of Transport (MTC). Its clients came through referrals. They wanted to be seen as a benchmark in road consulting, with trust as the main benefit.
Technical files with no observations, on time.
Stationery and technical files
The brand's yellow and black come from the construction site: signage, machinery, the hard hat. On white paper, they organize the stationery and the covers of the technical documents.
The brochure
Six pages to present the consultancy to municipalities, with photos of the highland roads it works on.
In the field
Result
Carbono went from relying only on referrals to having an image to present itself as a consultancy to local governments.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com