BVG Constructora
- Industry
- Construction
- Year
- —
- My role
- Project management and identity design at the Liberte agency
- Disciplines
- Brand identity
Corporate identity for a construction company founded by three civil engineers.
My role
I managed the project at the Liberte agency and designed the identity options.
The brief
BVG is a construction company for real estate projects founded by three civil engineers. They needed a brand that expressed strength and conveyed trust.
Projects that last.
The logo
On a construction site, diagonal lines signal safety: they are on the tapes, the barriers and the signs. We brought them into the B of BVG, built from slanted stripes, without losing the legibility of the name. The letters are heavy and compact so the brand feels solid, and the diagonals make it easier to remember.
Color
A range of oranges, from the lightest to terracotta, that evokes the construction site, brick and signage, paired with two grays.
Applications
The diagonal also organizes the stationery and the brochure: it cuts across the site photos and makes room for the logo.
Result
BVG came out with a solid, memorable identity, and with its stationery and brochure ready to present to clients.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com