Anden

I designed both identities, Joia Morena and Victoria, at the Liberte agency; both were approved. After the brand, the agency team developed the sales pieces.

Anden is a real estate developer in Arequipa. For two of its projects, countryside villas in La Joya and beach houses in Mejía, it asked us for each brand and the three pieces it usually sold with: the real estate book, the brochure and the flyer.

Countryside villas. The brand is friendly and cheerful without losing sobriety, with a classic, nostalgic feel. The symbol is an ornament tied to flowers, and the typeface a modern serif that contrasts with it. Olive green and browns, the colors of the countryside.

The book carries the same ornament on its borders and photos of the countryside.

Beach houses. The logo starts from the V of Victoria, repeated radially until it forms a sun, with two waves below. In the typeface we removed the crossbar of the A so that “VI” and “IA” mirror each other, and gave the R a subtle detail. Navy blue and gold: the sea and the sun.

The book, the brochure and the flyer bring the sun and the blue to every piece.

Anden came out with two distinct brands, one countryside and one beach, each with its own book, brochure and flyer to sell.