- Industry
- Real estate
- Year
- 2025
- My role
- Web and SEO audit at the Liberte agency
- Disciplines
- SEO, Web and UX, Strategy
Usability audit, keyword research and search strategy for the website of a real estate company in Arequipa.
My role
I did the audit and the keyword research from the Liberte agency.
The brief
Alferza is a real estate company in Arequipa. It wanted its website to help sell more: to be easy to use and to show up when someone searches for a place to live in the city.
A website doesn't just have to look good. It has to take you to the next step.
What we did
We reviewed the site page by page against usability criteria, grouped searches by the searcher's intent, proposed titles and copy for each page, and built a Google Ads strategy for each project.
1 · Usability audit
- 1 Usability The menu stays visible on scroll Visitors always know where they are and how to go back.
- 2 Wayfinding “See apartments”, not “Learn more” The button says what will happen.
- 3 Hierarchy The main action outweighs the labels The first thing you see is what the page wants you to do.
- 4 Conversion Every page ends with a next step Whoever reaches the end gets an invitation to get in touch.
2 · Keywords by search intent
3 · How it looks on Google
Result
Alferza received the report, the keyword map and a training session, plus the planning for its Google Ads. Everything was ready to implement the improvements with its developer and in its search campaigns.
Tell me about your project.
I answer every message personally. Leave your details in the form or write to me at:
yo@alejandroadriazola.com